Bilibili VIP Guide 2025: Is Big Membership Worth It? Complete Review

Bilibili VIP Guide 2025: Is Big Membership Worth It?

Bilibili Big Membership (大会员) is a paid subscription service launched by Bilibili, promising a better viewing experience and exclusive content. But before subscribing, let’s dive deep into whether Big Membership is actually worth your money.

🔍 What is Bilibili Big Membership?

Big Membership (大会员) is Bilibili’s premium subscription service that offers a range of additional features and privileges compared to regular users.

Official Subscription Link

💰 Big Membership Pricing Structure

Subscription Plans

Monthly Membership: ¥25/month
Quarterly Membership: ¥68/quarter (approximately ¥22.7/month)
Annual Membership: ¥233/year (approximately ¥19.4/month)
Student Discount: ¥15/month (requires student verification)

Payment Methods

Alipay
WeChat Pay
Bank Card
B-Coins (Bilibili virtual currency)

🎁 Core Big Membership Features

Video Viewing Experience

1080P High Bitrate: Higher quality video resolution
Dolby Audio: Dolby audio support for select videos
Ad-Free: Removes pre-roll video advertisements
Comment Privileges: Special badges and colors in comments
Profile Background: Custom profile space backgrounds

Exclusive Content Benefits

VIP-Only Anime: Some anime series exclusive to Big Members
Early Access: Watch certain content 1-2 weeks early
Exclusive Emotes: Big Membership limited emote packs
Avatar Frame Effects: Dynamic avatar frames and effects

Identity Privileges

Red Username: Red username display in chat and comments
Identity Badge: Exclusive Big Membership badge
Growth System: Member levels and experience points
Priority Support: Dedicated customer service

📊 Official Claims vs Real Experience

Official Highlights

✅ 1080P high bitrate videos
✅ Ad-free viewing experience
✅ Exclusive anime content
✅ Identity privilege display

Actual Experience

⚠️ 1080P High Bitrate: Most content creators don’t upload high bitrate videos anyway
⚠️ Ad-Free: Mainly removes pre-roll ads, other ad formats still exist
⚠️ Exclusive Content: Limited quantity with infrequent updates
⚠️ Identity Privileges: Mostly decorative features

💭 Personal Usage Experience

Reasons Why It’s Not Worth It

1. Average Quality of Paid Content

Most high-quality content is already free
Limited exclusive paid content with inconsistent quality
Many creators’ best content remains free

2. Limited Practical Functionality

High bitrate videos require creator support during upload
Ad removal is limited, mainly affecting pre-roll ads
Identity privileges are mostly decorative with little practical value

3. Poor Value for Money

Annual fee of ¥233 is relatively expensive
Content library insufficient compared to other video platforms
Free users already get most core features

Scenarios Worth Considering

1. Supporting Specific Creators

If you have favorite creators with paid content
Creator’s paid videos are genuinely high quality
You want to directly support creator income

2. Heavy Anime Enthusiasts

Want to watch Bilibili-exclusive anime series
Don’t mind the early access time difference
Have high requirements for video quality

3. Social Identity Needs

Want to display special status in Bilibili community
Enjoy red username and special effects
Frequently participate in comment interactions

🎯 Recommended Subscription Strategy

Try Before You Buy

Monthly Trial: Subscribe for 1 month to test features
Evaluate Needs: See if you actually need these features
Value Comparison: Weigh cost against benefits received

Content-Driven: Only subscribe for specific paid content you want
Short-Term Use: Cancel after watching desired content
Promotional Timing: Wait for promotional offers

Student Discount

Student Verification: Enjoy ¥15/month discounted price
Better Value: More reasonable pricing after discount
Perfect for Testing: Experience Big Membership at lower cost

🔍 Alternative Solutions

Free User Optimization

Browser Extensions: Use ad-blocking extensions
Quality Settings: Manually select highest video quality
Support Creators: Directly support favorite creators

Other Platform Comparisons

Tencent Video: More comprehensive content library
iQiyi: Higher quality original content
Youku: More classic content
Netflix: High-quality international content

📈 Big Membership Value Assessment

Value Ratings (1-10 scale)

Video Quality Improvement: 6/10
Content Exclusivity: 5/10
Ad Removal Effectiveness: 7/10
Identity Privileges: 4/10
Value for Money: 5/10
Overall Rating: 5.4/10

Suitable For

Heavy Bilibili Users: Frequent users who benefit from features
Anime Enthusiasts: Want exclusive anime content
Creator Supporters: Want to support specific creators
Social Users: Need identity display features

Not Suitable For

Casual Users: Occasional viewers who won’t use features
Budget-Conscious: Find pricing too high
Content Picky: High standards for paid content quality
Practical Users: Find decorative features useless

🎉 Conclusion and Recommendations

Overall Assessment

Bilibili Big Membership is not worth it for most regular users. Unless you have specific needs, the quality and quantity of paid content don’t justify the price.

Best Usage Strategy

Try First: Subscribe for 1 month to experience all features
Evaluate Needs: Confirm if you actually need these features
Pay On-Demand: Only subscribe short-term for specific content
Support Creators: Directly tip or donate to favorite creators

Future Outlook

Hope Bilibili improves paid content quality
Add more practical features
Lower prices or increase value proposition
Improve ad removal effectiveness

Official Links:

Help Documentation:

Other Articles:

Last Updated: 2025 | This article is based on personal usage experience. We recommend deciding whether to subscribe to Big Membership based on your actual needs.