Uploading to Bilibili — Beginner’s Guide for Creators

Uploading to Bilibili — Beginner’s Guide for Creators

Ready to share your content with Bilibili’s massive audience? This guide will walk you through everything you need to know about uploading videos to Bilibili.

Why Upload to Bilibili?

Benefits for Creators:

• Access to over 300 million monthly active users
• Highly engaged community with real-time comments
• Growing international audience
• Multiple monetization options
• Support for various content types
• Strong gaming and anime communities

Before You Upload

Account Requirements

• Basic Account: Anyone can upload videos
• Verified Account: Required for some features (more views, better visibility)
• Phone Verification: Must verify your phone number
• Profile Setup: Complete your profile with avatar and description

Content Guidelines

• Original content or properly licensed material
• Follow Bilibili’s community guidelines
• No copyright violations
• Appropriate content for all ages or properly marked as mature
• High-quality video and audio

Video Specifications

• Formats: MP4, MOV, AVI, FLV, WMV
• Size: Up to 4GB for regular users
• Duration: No strict limit, but longer videos need more processing time
• Resolution: 720p minimum recommended, 1080p or 4K preferred
• Audio: Clear audio, background music at reasonable levels

Step-by-Step Upload Process

Step 1: Access Upload Page

1. Log in to your Bilibili account
2. Click “投稿” (Upload) in the top-right corner
3. Choose “上传视频” (Upload Video)

Step 2: Upload Your Video

1. Click “选择文件” (Choose File) or drag and drop
2. Select your video file
3. Wait for upload to complete (progress bar will show)
4. Video will be processed after upload

Step 3: Basic Information

Title (标题):

• Keep it under 50 characters
• Use keywords that people search for
• Make it catchy and descriptive
• Include English keywords if targeting international audience

Description (简介):

• Write a detailed description (0-2000 characters)
• Include relevant keywords
• Add timestamps for different sections
• Include links to social media or other content
• Use proper formatting with line breaks

Tags (标签):

• Add 5-10 relevant tags
• Mix popular and specific tags
• Include both English and Chinese tags if applicable
• Use tags that describe your content accurately

Step 4: Category and Settings

Select Category (选择分区):

• Choose the most appropriate category
• Options include: Animation, Music, Gaming, Knowledge, etc.
• Choose carefully as this affects who sees your video

Visibility Settings (可见性):

• 公开 (Public): Anyone can view
• 仅粉丝可见 (Followers Only): Only your followers can see
• 私密 (Private): Only you can see
• 定时发布 (Scheduled): Set a specific publish time

Cover Image (封面):

• Upload a custom thumbnail (16:9 ratio recommended)
• Choose from video frames if you prefer
• Make it eye-catching and representative
• Avoid text that might be hard to read

Step 5: Advanced Settings

Danmu Settings (弹幕设置):

• Enable or disable danmu for your video
• Set danmu density limits
• Block certain keywords if desired
• Choose who can send danmu

Copyright Options:

• Declare if content is original
• Add source if using others’ material
• Set remix permissions if applicable

Monetization (收益设置):

• Enable ads on your video
• Set up for Bilibili’s revenue sharing
• Requires verified account for full features

Step 6: Submit for Review

1. Review all your information
2. Check that everything is correct
3. Click “提交审核” (Submit for Review)
4. Wait for approval (usually 1-24 hours)

After Upload: Managing Your Content

Video Management Dashboard

1. Go to your profile > “投稿管理” (Upload Management)
2. See status of all your videos
3. View analytics and performance data
4. Edit video information if needed

Promoting Your Video

• Share on social media platforms
• Engage with comments and danmu
• Respond to viewer questions
• Create follow-up content
• Collaborate with other creators

Creator Verification

Why Get Verified?

• Increased visibility and credibility
• Access to advanced features
• Better search rankings
• Monetization opportunities
• Custom channel URL

How to Get Verified

1. Go to account settings
2. Find verification options
3. Choose appropriate verification type:
   • Personal ID: For individual creators
   • Organization: For companies and groups
   • Professional: For certified professionals
4. Submit required documentation
5. Wait for review process

Monetization Options

Ad Revenue Sharing

• Enable ads on your videos
• Earn based on views and engagement
• Requirements: verified account, original content
• Rates vary based on content type and audience

Fan Support

• Receive coins from viewers
• Set up for direct fan contributions
• Monthly membership options for loyal fans

Brand Partnerships

• Work with brands for sponsored content
• Bilibili’s official brand partnership program
• Direct sponsorships from companies

Best Practices for Success

Content Quality

• Invest in good recording equipment
• Ensure clear audio quality
• Edit videos professionally
• Add engaging thumbnails
• Create compelling titles and descriptions

Engagement Strategy

• Respond to comments promptly
• Encourage viewer interaction
• Create content series to build audience
• Post consistently
• Analyze performance data to improve

Community Building

• Interact with other creators
• Participate in Bilibili community events
• Join relevant groups and discussions
• Support other creators’ content
• Build relationships with your audience

Q&A

How long does video approval take?

Most videos are approved within 1-24 hours. High-volume periods or content requiring additional review may take longer.

Can I upload videos in English?

Absolutely! English content is welcome on Bilibili, and there’s a growing international audience. Consider adding Chinese subtitles to reach more viewers.

What content performs best on Bilibili?

Gaming content, anime-related videos, educational content, music covers, and lifestyle vlogs tend to perform well. However, quality content in any category can succeed.

Why was my video rejected?

Common reasons include copyright issues, inappropriate content, quality problems, or violation of community guidelines. You’ll usually receive a reason for rejection.

How do I grow my channel on Bilibili?

Focus on consistent posting, engage with your audience, collaborate with other creators, use appropriate tags and categories, and create content that provides value to viewers.

Can I monetize my videos immediately?

Basic ad revenue is available to most users, but full monetization features require verification and meeting certain criteria (minimum followers, content quality standards).

What file formats work best for upload?

MP4 with H.264 codec works best for compatibility and quality. Keep file sizes reasonable for faster upload and processing.

How do I handle copyright claims?

If you receive a copyright claim, you can either remove the content, dispute the claim if you have proper rights, or use licensed/royalty-free material.

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Ready to start creating? Learn how to interact with your audience or discover how to troubleshoot common issues to ensure smooth sailing on your creator journey!